Your brand is more than just a logo. It is a visual representation of YOU. And to make your brand represent you in the best way possible, consider having a personal branding photoshoot done with a professional photographer.
Branding photography can be a challenge, especially since you want your photos to look formal and on point. You will be using these photos to create a brand for yourself on different platforms. That’s why we’re here to guide you on how to prepare for a successful personal branding photoshoot.
What is a personal brand?
A personal brand is how you want the world to see you. It’s how you promote yourself using your skills, personality, and experience. It’s also a unique way of telling your story and how it reflects everything about you. From your words, actions, and even your decisions.
From a professional perspective, your brand is the image you want others to see of you. But it can also be a combination of how you look in real life, how the media portrays you, and how other people gain information from you through online platforms.
Building a brand for yourself can be very helpful. It’s how you present yourself to your future and current clients. A personal brand allows you to assure them that you are capable of showing them what you can do and even highlight your strengths and passion.
How to Prepare for Your Personal Branding Photoshoot?
Set Your Goals
Before facing the camera, make sure that you have already set your goals of what you want your personal brand to look like. If you don’t have a clear intent, you will not achieve your desired photos.
You can ask yourself WHY you want to do the shoot and WHAT you want your photos to look like? Once you know the answer to those questions, you can start mapping out visual details of how you want to look in your photos.
Make a List Where You Will Used Your Photos
It is important to know where you will use your personal brand images because there are tons of sizes needed on the internet today. Some people have too many portrait photos that they end up having no photos to post on their landing page or their Facebook cover photo. So before you take photos for your personal brand, make sure to make a list of where you want to post your photos. That way you will know what photo sizes you will tell your photographer later on.
Make a Mood Board
Mood boards can help you achieve the right look you want your photos to have. There are social media platforms and applications today where you can find inspiration – like Pinterest. Find images that inspire you and you think will help represent yourself. You can also add colour palettes that you think will reflect your atmosphere and your soul. Mood boards can also help you deliver your message through photos most artistically and aesthetically possible.
Use Props
Find props (if you already have them) or shop around for props that you think can be useful during your photoshoot. Props can help tell your potential clients and viewers what you do. It’s also a great way to attract their attention so they will know more about you.
Plan Your Outfits
Your outfit can either break or make your personal photoshoot. That’s why it’s important to choose an outfit that looks good and will help you represent yourself. Your outfit will also communicate with your audience so they’ll know what you do, what you stand for, or what your passion is.
Make sure to choose an outfit that matches your theme or the concept you want to achieve.
A personal branding photoshoot can be a challenge. But with proper preparation, you will be able to do it with ease and in the most stress-free way possible. Contact us today at Simona Janek for the best personal branding photoshoot you’ll ever have.
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