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Personal Branding Photography Sydney

 

In the era of digital marketing and social media, where more and more businesses are migrating to online platforms for their business needs there is one thing that has been lost! It is the person to person, face to face contact with the business owner! Specifically for the small to medium business where you interact and connect with the owner, you relate to their goals and vision and ultimately their product.

 

“Personal Branding Photography  is Marketing you, your Visual Identity, and your Reputation.  It is the online face to face platform that focuses on clients' stories so people can connect and communicate with them!”

 
 
 

WHY CHOOSE SIMONA JANEK?

I am Simona Janek a professional branding photographer with many years of experience, located in Sydney.  My personal branding photography grew from doing headshots and corporate photography for my clients who required more photo content for their socials and website.  My clients wanted professional images that represented them, not only what they did, but what they wanted to be known for.  Put simply, my style of photography show’s who the client really is, not a copy of someone else,  in order to connect and develop a relationship with customers.

Headshot of Simona Janek
 

What are the benefits of branding photography?

It is almost a prerequisite for a business to have an online platform.  Social Media is one of the perfect ways to spread your company’s name and invite potential clients. Branding photography provides the following benefits:

Increase of Engagement

Humans process images faster than text. With different sites such as Instagram and Facebook, branding photography will be able to increase your potential customers' engagement. Being consistent with the visuals you post on social media will let your company’s presence be memorable and engaging. Having a designed photoshoot that shows a brand story, showing feelings, is creating a brand that is worth showing what it feels like to work with you.

First Impressions Make a Difference

As the old saying goes “First Impression Lasts”. Being able to tell your brand's story through photographs will grab your customers attention. When they can sense the professionalism and capability your business has, they will most likely want to interact with you. Your brand is what people say about you and branding is what gets the message out and gets those people talking.

Authenticity

With so many online platforms, trying to work out the legitimate businesses from the fraudsters, is so relevant. Online portfolios with excellent photos will play a big role in not only showing your company’s personality but it’s authenticity.

Diversity

Your photographs can be used anywhere you want to promote your business whether it's social media, newsletters, digital courses and downloads, blogs, podcasts, wherever you want to show you. Photos provided are in high resolution which can be modified to retain the quality of the image and are resized for web resolution quality as well.

 
 
Sam Theron and Simona Janek.jpg
 

Why hire professional branding photographer Sydney?

 

As a professional branding photographer, understanding how to create photos that can be used in multiple ways across all of your marketing platforms, how they will represent your brand and how they will be perceived, to ensure new leads for your business is paramount.

So to take your brand to the next level, I have partnered with Sydney stylist and creative director Samantha Theron from Luxe VCL. Samantha has 20+ years’ international experience in styling, visual merchandising and creative direction. As a Sydney stylist, Samantha has worked on campaigns for some of the world's leading brands including Coca-Cola, Samsung, Covergirl, Moet & Chandon, Huggies, Lindt, Nikon and so many more. 

Styling celebrities, pop stars and working on TV commercials, music videos and her print work appearing in  Harper's Bazaar, Vogue and Womans day, just to name a few, and as the former Visual Head of Visual for Prada Australia you have are guaranteed experience in a marketing background, styling and brand awareness 

Together we will help you capture your business personality.  Capture You!   We will help you connect with your customers by finding connection points and things that are unique to you and we will make it personal to your brand.


 

“Captured”

the ultimate personal styling & branding package

Branding Shoot of Natalie Coulson

What is Included in the Package?

Simona Janek knows how important it is for your business and your personal brand to be visible in the digital world. Customers like to see the face behind the business.  Business owners need a lot of varied photo content for their social media and other online presences. In one photo session, we create updated profile photos, photos to tell the story of what the business offers, lifestyle photos, and product photos. We create, build, and capture your visual identity, your photography personal branding.

Personal Branding Photography Sydney packages include:

  • Visual brand strategy consultation for deeper understanding of what is needed

  • Virtual pre-shoot styling consultation with style tips you can use beyond the shoot

  • Hair and makeup

  • Studio and location options depend on the package

  • Wide variety of shots such as portrait, candid, and lifestyle images

  • Stylist and creative direction will be given on the day of shoot to ensure you look your best and we capture all planned content.

  • Retouched high res and screen res images

 


FAQs

WHICH PROJECTS HAVE YOU WORKED ON?

My clients come from varied industries including Interior designers, yoga studios, Marketing business, Food coach, Kyup! Charity fighting against domestic violence, PR agency, Kyup, Amped up Communications. The Eck Factor, Spirit Flow Yoga, The Yoga House, Super Fast Diet, Ovations!,

WHO IS PERSONAL BRANDING FOR?

Personal branding photos are perfect for anyone in business that want to promote themselves and their product which shows your uniqueness and personality and tells your story. It is for small business owners, entrepreneurs and independent brand builders that want a strong and cohesive online presence. If people do business with you because of you or recognise your name and trust you as an expert in your field then you have a personal brand that needs to be visualised. Really it is for any business leader that wants to make a personal connection with their target audience by showing the real person behind the scene.

WHERE CAN THE PHOTOS BE USED

Newsletters, digital downloads, podcasts, digital courses, social media, brochures, promotion pamphlets, marketing material, websites. Anywhere you would want to promote your business and communicate your brand!

DON’T I JUST NEED A HEADSHOT?

As the name suggests, headshots are just pictures of your head and shoulders with a fairly formal pose with bland backdrop. Headshots are ideal social media profiles like Linkedin or putting your team on display, but a headshot won’t communicate your message, your brand or tell your story. Personal branding photos provide engaging content that can be used on multiple advertising platforms in order to build trust with potential clients. A headshot alone won’t cut it.

WHERE DO I BEGIN?

The great news is you do not have to do it alone. I will help you through the whole planning process from setting your goals, creating your vision and brand awareness, to how this will be communicated and working out your target audience. Every detail is planned from your setting, props and tools, to your wardrobe, hair and makeup, to where and how your photos will be used.

WHAT IF I DON’T KNOW HOW TO DESCRIBE MY PERSONAL BRAND?

We will work it out together! You probably already have a personal brand but don’t know it’s full potential. If you know what you would like to communicate, how you want to be visually portrayed and who your ideal customer is, then we can start building your personal brand identity from there.

WHAT IF I DON’T HAVE a shopfront TO FEATURE IN MY PHOTOS?

Your brand, your product started from somewhere and whilst your business may not be a shop in the traditional sense, made out of bricks and mortar, we will delve into what your shop would look like as a virtual store. Through your personal branding photos we can create and communicate that visual reality.

CAN I INCLUDE MY STAFF?

Absolutely! Your staff are part of your story, your brand. By including your staff you can show more of how your brand operates and all the behind the business scenes which makes the photos more creative and engaging to your audience and potential customer.

HOW LONG WILL THE SHOOT TAKE

Generally, you should allow 3-4 hours which includes hair and makeup and is also dependent on the locations selected. As we have thoroughly prepared your shoot in advance this ensures we have plenty of time to capture the images you want. I always suggest allowing a little extra time in your own schedule as I make sure to get the images, the shots you want without watching the clock.

WHAT SHOULD I WEAR

The outfits that you will wear for the shoot will be planned out with our stylist Sam via a Zoom consultation. She will take into account your profession and all the information we have collected when planning your shoot, like the locations and what you will be doing to select the right outfit to help tell your story. Generally Sam will try to select outfits in your wardrobe. If there are some pieces that you both feel need to be added you will be given guidance on where to get them from and you can send pictures to Sam whilst your shopping.

She will be your pocket stylist!

WHAT SHOULD I DO WHEN YOU ARE TAKING MY PHOTO, DO I STAND, SIT OR SOMETHING?

Don’t worry, we will guide you through the whole process . Most people aren’t used to being photographed and feel nervous but I make it easy and fun. Unlike headshots, a branding shot is more about capturing natural action shots of what you are doing whether you are sitting, posing, standing or moving, just depends on your story. It’s also about producing the best version of you ensuring that we enhance what you want to show and perhaps dull what you don’t. I will show you how to stand to compliment your figure, where to look and your hand and feet placement tells the all important story.

I guarantee after a couple of shots you will be so relaxed and comfortable in front of the camera that you totally enjoy the experience and this will also be captured in your photos.

WHAT DO I NEED TO BRING WITH ME TO MY PERSONAL BRANDING SHOOT?

Although not a complete list, I do recommend bringing the following;

  • Bring the outfits that were presselected during your consultation with the stylist.
  • Any props we listed
  • a good playlist on your phone to chill out to during your hair and makeup pamper session and during the shoot.
  • Snacks, hot & cold drinks are provided in the studio but your own water bottle for the location is handy.
Most importantly bring yourself, your story and your vision. I will bring my experience and knowledge to make this not only an enjoyable and memorable experience, but one that is going to set your business and your brand apart from all the others.

WHEN DO I SEE MY PHOTOS?

Within a couple days of your shoot, you will have an opportunity to see your photos via a private online gallery and stand in awe of how much content you actually have and all the ways in which you can use these new photos to engage your audience.

Next step is to choose what you love. Then the photos will be professionally retouched. You receive a colour copy, black & white and also a colour filter that works with your brand. I offer digital photo bundles so you can assemble a collection of photos that will work for you.

 
Branding shoot of Natalie Coulson

The Best Personal Branding Photographer in Sydney