In this digital age, brands shifted their focus on flaunting their products through photography and talking about their services online. However, these practices have become less effective on their own. Because nowadays, ensuring their values align with what they consume, clients and customers are more conscious about engaging with brands. Hence, it has become crucial to show what makes them exceptional from the rest. Fortunately, personal branding photography came into existence for this very reason.
If you are a person behind a brand, you may be unsure if personal branding photography will benefit your business. Undoubtedly, it is difficult to make an investment if its advantages are not clear to you. Hence, let us break down a list of how great branding visuals can open more doors for your business to grow!
Personal branding photography puts a familiar face to a brand.
Personal branding photographs will feature you, the mastermind behind your brand. Showing the audience who you are helps them recognize and acknowledge who brought the brand into existence. Putting yourself out there may stimulate people's curiosity towards your brand and help them draw similarities and connect with you. This way, it becomes easier for prospects to trust your brand, which increases the chances of their investment in you.
Personal branding photography helps you convey the identity of your brand.
Flaunting your craft gives your audience a closer look at your brand's story and value. Therefore, shedding light on its essence and feel. When you show the behind the scenes and your work process, you give your audience a glimpse of what it is like to work with you. Whether you offer a product or service, this reveals how excellent and different they are from others seen in the market. Therefore, giving you greater credibility!
Personal branding photography presents a professional business image.
When you upload professional, quality, and cohesive images of your brand that consistently tells a story, this suggests that you take your business seriously. Sending a message that you know what you are doing will put you in a position that conveys expertise. As a result, prospects are more inclined to trust you and will likely develop a willingness to work with you.
Personal branding photography enhances your online presence.
Personal branding images can be used not just on your website and social media platforms. As versatile marketing tools, these can also be used in guest blogs and for email marketing. When you use beautiful images that show personality, people browsing social media platforms are likely to stop scrolling and take the time to look at your page. As a result, your reach will widen!
Personal branding photography increases your social media engagement.
According to studies, 65% of the general population are visual learners. That is why social media platforms focus on displaying visual content such as images and videos. Curating your social media pages with visual content sprinkled with a personal touch instead of text alone will likely skyrocket your social media engagement thrice as high as the average social media user!
Personal branding photography saves time.
Content planning and producing photographs to fill your social media pages with on your own can be challenging. While stock photographs are great, these do not do justice to your brand and lack character. If maintaining your brand leaves you little time to produce unique content, branding photography might be the perfect solution for you.
Having a series of personal branding photographs is an absolute time-saver. This spares you the time for planning what to show your targets and gives you heaps of materials to post. With these, you do not have to worry about what to feature for the months to come. Moreover, if you do not have time for shifting to a new website, these images can give your current one an instant makeover!
Personal branding photography is the perfect gift for yourself!
Whatever stage you are with growing your brand, celebrating what you have accomplished so far is something you deserve. A reward will give you a boost of motivation to keep going!
One of the best ways to treat yourself as a brand owner is by having a personal branding photography session. Not only will it raise your confidence, but it is also productive for your brand! You can start by planning your poses and outfit for the shoot!
Looking for a professional personal branding photographer in Sydney? Trained with various photography approaches, Simona Janek developed a branding photography style that balances professionalism, capability, and approachability. Keeping authenticity in mind, she makes sure the brand and the entrepreneur do not overshadow but speak for each other in her photographs. Her shots are versatile, which can be used in a diversity of social media platforms. Hence, for high-quality and engaging brand images, contact us to reserve a date for your shoot!